Contemporary fragrance market dynamics in India reflect evolving consumer sensibilities, technological advancement, and shifting cultural attitudes toward personal care. The India Fragrance Market is experiencing transformative trends that reshape product development strategies, marketing approaches, and distribution channels. Understanding these India Fragrance Market Trends provides valuable...
The fragrance sector in India is experiencing a structural transformation driven by lifestyle changes, higher disposable incomes, and increasing exposure to global beauty trends. Urban consumers are showing stronger preferences for premium and long-lasting fragrances, while rural penetration continues to improve through affordable deodorants and body sprays. Cultural affinity toward scents...
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