Gen Z vs. Baby Boomers: Generational Shifts Redefine What “Aesthetic” Means in the US Beauty Industry
The US aesthetics market is being pulled in two directions by contrasting generational preferences: Gen Z’s focus on authenticity and digital beauty, and Baby Boomers’ pursuit of anti-aging and timeless elegance. These divergent priorities are reshaping treatment menus, marketing strategies, and product development, making generational insights critical for market success.
Gen Z,...
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